![]() ![]() How is Email Domain Reputation Calculated? As a result, maintaining a positive domain reputation necessitates careful control of all three domains. Even though it's crucial to know which one of the above domains ISPs employ to verify domain reputation, it is affected by all three kinds of domains. There are three types of domains to consider when sending emails: From Address, Return-Path domain, and DomainKeys Identified Mail (DKIM) signing domain. Therefore, domain reputation is much more permanent than IP reputation. Unlike IP reputation, Domain reputation is attached to the domain name and cannot be reset easily. ![]() Domain Reputationĭomain reputation defines the standing and ranking of your email sending domain by looking at past email sending patterns and the rate of interaction on the emails. An important fact to remember is that IP reputations can be reset by changing the IP address of the domain. IP reputation measures bounce rates, spam, and Unwanted Bulk Email (UBE) to determine the number of users who accept emails from a specific IP address. For example, some mailbox providers opt to blacklist you as well if they find a faulty mailing done by your shared IP. However, when you're using a shared IP, the behavior of all other senders who have the same IP impact your reputation. If your IP address is a dedicated address, the IP reputation solely depends on how you use it. IP reputation is associated with the IP address used to send the email, which indicates whether email servers can accept emails sent from that specific address. Although buying private IPs is a choice, most senders use IP addresses shared across a diverse group of sender accounts since it's expensive. IP ReputationĪn Email Service Provider (ESP) has a pool of IP addresses used to send emails. It assesses your email sending habits and analyzes whether you have adhered to the ISP's guidelines using complicated statistics that consider several reputations and govern how emails are delivered.įirst, let's look at the two primary factors that affect sender reputation: IP reputation and domain reputation. IP Reputation vs Domain ReputationĪn email sender's reputation is essentially a score given by an Internet Service Provider (ISP). This article will briefly look at the differences between the two types, how email domain reputation is calculated, and go through the top 10 tools to check email IP and domain Reputation to assist you in finding the best one for your needs. Since a solid reputation is crucial to ensure customer interaction, performing an email sender reputation check regularly as a part of a healthy email program has a significant effect on your deliverability and helps to identify trends over time.Įmail sender reputation is a blend of IP and domain reputation. Email sender reputation is a vital factor that determines email deliverability.
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